Chad Bockius

多年来，汽车经销商一直依靠市场信息来做出评估和定价决策. Unfortunately, the leading solutions on the market all rely on simple averages, providing the same data to every dealer. CarStory的库存智能解决方案通过引入针对经销商的预测改变了游戏规则. 有史以来第一次，经销商可以知道一辆车的售价和需要多长时间. Armed with this insight, 在利润率大幅压缩的市场中，交易商可以做出更有利可图的决定.

This application is a combination of iOS and Android mobile apps, as well as a responsive web interface. 其中一个重大挑战是为经销商提供一种简单的方法来评估他们数百辆汽车的库存. 我们的解决方案是一个正在申请专利的界面，它在一个可略读的UI中提供每个关键数据点.

Leveraging the latest machine learning techniques, 随着系统处理经销商客户的更多细节，预测模型每天都在变得更加智能.

Around 2008, the ratings and reviews were starting to go mainstream. Unfortunately, most products didn’t have any reviews and for those that did, the volume was quite low. 研究清楚地表明，一个产品的评论越多，它的销量就越好. 为了解决这个问题，我创建并带头开发了一个名为“品牌之声”的产品. 该解决方案将从产品制造商到零售商的评论和产品回答联合起来.

这对制造商和零售商的业务产生了迅速而显著的影响:
•零售商发现，带有联合评论的产品转化率增加了20%以上.
•拥有大量回答的产品的支持电话减少了80%.
•有多个答案的产品的转化率增加了200%以上.

Beyond helping consumers make buying decisions, this platform created a massive point of differentiation for the business. This differentiation helped increase close rates of new manufacturers, retailers and keep churn low for existing customers.

2009年，随着社交网络的蓬勃发展，越来越多的商业用途被识别出来. Unfortunately, due to compliance issues, 受监管的金融服务公司为避免政府罚款而关闭了网络.

我们创造的第一款产品——socialware compass——通过管理数千名受监管员工的访问控制，并确保所有必要的内容都存档，解决了合规问题.

After becoming the category leader in this space, we tackled the next opportunity, making our end users, such as financial advisors and insurance agents, more effective with social media. 合并后的平台帮助我们签下了摩根士丹利，这仍然是业内最大的部署，拥有150多家,000 users.

Beyond creating numerous patented innovations, this solution required deep collaboration with our partners, like LinkedIn, Facebook, and Symantec. 它还呼吁对该行业的主要监管机构进行重要教育，以帮助他们了解使用社交媒体提供金融服务的机会和危险.

Automotive marketplaces are nothing new. 我们这个项目的目标是在多个领域进行创新，以驱动一个更可用的, intuitive, and faster shopping experience. Unlike traditional marketplaces, CarStory是一个移动优先平台，在整个购买体验中连接买家和卖家.

The project resulted in a number of inventory firsts:
• A patented discovery experience to quickly find a great match.
• Shopping by proprietary vehicle and market insights.
• An integrated, chatbot platform to quickly connect consumers to dealers

The increases in traffic, conversion, 上面强调的速度都是从跨多个企业客户端部署的现有平台上测量的.

这个应用程序是iOS和Android移动应用程序以及响应式web界面的组合. 该项目包括一项大规模的数据科学投资，以推动汽车和市场分析, the recommendation engine and conversation optimization. 设计和方法经过数月的用户研究和测试，以确保创新被充分理解并对购物过程有价值.