Irfan is 可用 for hire
Hire Irfan艾尔Ebrahim
验证专家 in 产品管理
产品经理
Location
加拿大安大略省多伦多
至今成员总数
2019年10月11日
Irfan's successfully launched many web/mobile products over the past several years across various B2B and B2C industries, 包括消费者健康, eCommerce, fintech, 还有房地产. He's developed product strategies and roadmaps and led teams as large as 15 through the entire discovery and delivery process. 凭借他强大的技术和用户体验背景, Irfan works deeply with designers and developers to solve complex problems with simple solutions.
项目的亮点
事件附加组件
Took the very complex world of add-ons and distilled it into a simple MVP that saw 50% adoption growth MoM while in beta.
账户仪表板改造
通过引导发现过程，该功能的使用率提高了210%.
分层票务
Delivered an in-demand feature that other teams had shied from due to its interaction complexity—it was successfully adopted.
专业知识
工作经验
产品副总裁
2019 - 2019
Vouchr
- 制定公司的产品战略和短期路线图.
- 全面检查整个产品开发流程，包括路线图绘制, customer discovery and delivery processes which resulted in 30-minute sprint kickoff meetings instead of 90 minutes without any loss of output (the developers still fleshed out and validated/tested the designs and specs).
- Helped the company ship its first stable release for six months within a month of starting at the company.
- 使用以下工具:Productboard, Pivotal Tracker, GitHub, Slack和Sketch.
高级产品经理
2017 - 2019
Universe
- Originally started as one of the B2C PMs and was promoted to own the entire B2B product roadmap.
- 使用发现过程将性能不佳的核心功能的使用率提高了210%.
- Successfully delivered the company's most technically challenging projects: assigned seating (a requirement to entering a $70 million market) and selling merchandise (usage grew by 50%, MoM).
- 通过与Facebook合作建立FB活动整合来增加收益, 为一些活动组织者带来了90%的收入.
- Successfully delivered complicated features that other teams in the past could not deliver, 帮助销售团队获得某些潜在客户.
- 使用以下工具:Jira, GitHub, Sketch, Abstract和InVision.
联合创始人
2016 - 2016
IT Werks
- 定义公司战略/定位(i.e.(目的、目标市场和独特的价值/销售主张).
- Identified and launched three products based on pain points discovered during customer research and sales calls.
- Closed the company's first three new clients as well as set a record for most clients closed in a month.
产品经理
2015 - 2016
Hightower
- 增加了房东角色在网页应用上的参与度, using the jobs-to-be-done framework and by overhauling key underutilized key features and introducing new features to promote daily usage and utility.
- Used with the iOS team retention cohort analytics to identify a serious retention problem for both new and existing users, leading to the development of a new onboarding flow and new notification triggers to bring users back to the app through reminders and location-aware prompts.
产品经理
2013 - 2015
Bookspan
- Took over the company first's mobile app project with the aim of wining the eBook rights from publishers and quickly released BookNow in 2.iOS和Android平台5周.
- 被提升为Readwell的产品主管, the official companion app for all the book clubs owned by Bookspan and oversaw every aspect dealing with eBooks—from designing and executing the app experience, 在线电子书电子商务体验, and working with publishers and internal teams to build the delivery and reporting infrastructure.
- 创建Club Hoopla作为MVP来测试如何销售长尾文学, 从中学到的东西决定了我们如何创建并发起了DVD俱乐部和每月读书俱乐部.
- 领导了一个表现不佳的网站的彻底重新设计, which included revamping the business model and content strategy—successfully delivered the project on time.
- Designed and launched the loyalty program, the most demanded customer request, on schedule. The launch was so smooth with almost no customer complaints that the executive team thought the feature was broken.
- 使用以收购为重点的主页，注册人数增加了28%.
- 在前12个月领导工程和DevOps团队，直到聘请了CTO.
初级产品经理
2012 - 2013
日常健康公司.
- Owned the South Beach Diet member site relaunch project and met the aggressive launch date by prioritizing essential features and bugs.
- 在SouthBeachDiet上达到并保持最高的注册转化率(69%).com and increased visitor return rate by 50% by prioritizing on quick wins within three months of launch.
- Helped redesign the Mayo Clinic’s corporate wellness experience with ownership of converting one-time users into engaged, 长期用户.
- Managed the post-design phase of the Jillian Michaels' iOS 7 app redesign to help the team focus on core functionality and flawless experience, 同时还推出了新的跑步者功能，以激励跑步者继续推动.
项目历史
事件附加组件
Took the very complex world of add-ons and distilled it into a simple MVP that saw 50% adoption growth MoM while in beta.
基于用户行为, 我想出了一个主意，允许活动组织者出售非门票项目(停车), t-shirts, CDs, and more) through the platform to capture that revenue instead of losing it to other platforms.
After leading discovery on the project, I determined a 4-phased approach with phase 1 being the MVP. MVP非常成功, 而不是等1-2个月再投资二期, 我们获得了足够多的用户反馈，可以立即启动第二和第三阶段!
After leading discovery on the project, I determined a 4-phased approach with phase 1 being the MVP. MVP非常成功, 而不是等1-2个月再投资二期, 我们获得了足够多的用户反馈，可以立即启动第二和第三阶段!
账户仪表板改造
通过引导发现过程，该功能的使用率提高了210%.
我的目标是帮助活动组织者卖出更多的门票. 记住这一点, I examined all of the legacy features and determined that the account dashboard was a quick win in terms of user value and low development effort.
客户访谈证实了数据和我的假设. 在跟十个顾客谈过之后, 我很快确定了一个3阶段的方法来提高第一阶段的用户粘性, 作为MVP.
与我的设计师和开发团队密切合作, we quickly iterated over designs with customers and launched Phase 1 after a month of development. 我们立即开始看到参数的改善, 客户访谈也证实了我们的思路是正确的.
甚至在我们开始第三阶段之前, 我们的客户对仪表盘的实用性赞不绝口, 还有一些人说这是他们的主页!
客户访谈证实了数据和我的假设. 在跟十个顾客谈过之后, 我很快确定了一个3阶段的方法来提高第一阶段的用户粘性, 作为MVP.
与我的设计师和开发团队密切合作, we quickly iterated over designs with customers and launched Phase 1 after a month of development. 我们立即开始看到参数的改善, 客户访谈也证实了我们的思路是正确的.
甚至在我们开始第三阶段之前, 我们的客户对仪表盘的实用性赞不绝口, 还有一些人说这是他们的主页!
分层票务
Delivered an in-demand feature that other teams had shied from due to its interaction complexity—it was successfully adopted.
Music festivals and conferences often have different ticket groups that are dependent on other ticket types selling out, e.g., only show the general admission ticket sell out only if early bird tickets sell out or once a specific date has passed.
这个平台, 当时, forced organizers to manually manage the availability of such ticket groups so most customers wanted a less-involved way of managing the tickets to reduce lost ticket sales.
Previous PMs attempted this feature but decided against it as it would require rebuilding the event creation flow. 考虑到重建需要的时间, I thought of splitting the feature into two components and due to the slight complexity of this idea, 使其成为专业和定制计划的一部分(有一个客户经理).
因为我能够提供这个功能, it forced large clients on legacy plans to upgrade to the new pricing plans to unlock this new feature. 我们也看到一些小型的个人用户通过自我升级来解锁这个功能!
这个平台, 当时, forced organizers to manually manage the availability of such ticket groups so most customers wanted a less-involved way of managing the tickets to reduce lost ticket sales.
Previous PMs attempted this feature but decided against it as it would require rebuilding the event creation flow. 考虑到重建需要的时间, I thought of splitting the feature into two components and due to the slight complexity of this idea, 使其成为专业和定制计划的一部分(有一个客户经理).
因为我能够提供这个功能, it forced large clients on legacy plans to upgrade to the new pricing plans to unlock this new feature. 我们也看到一些小型的个人用户通过自我升级来解锁这个功能!
Education
2007 - 2012
系统设计工程学士学位
滑铁卢大学-滑铁卢，加拿大
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